7/21/2023 0 Comments Olly immunityThere are also nutrients like green tea extract, elderberry, zinc, vitamin D, and many more. While still helpful, it’s not the miracle cure-all it once was touted as for the majority of the twentieth century, and there are a variety of other supplements that can give your immune system a boost. When most people think of an immunity supplement, their mind goes right to vitamin C. What kinds of immunity supplements are there? We all hate being sick, so why wouldn’t you do everything you can to protect yourself from catching a bug? After all, it’s better to be safe than sorry (or in this case – sick). Washing your hands, getting enough sleep, exercising, and eating right all help you avoid becoming ill, but you should also consider taking immunity supplements to give your immune system a boost. The latter is easier said than done because while you may have control over what you put in your body and the workouts you do, you don’t have much control over what your body comes in contact with as you go about your day. The company, in its advertiser’s statement, said “Olly appreciates the opportunity to participate in, and will continue to strongly support, the self-regulatory process.Looking after yourself means eating right, getting proper amounts of exercise, and doing what you can to avoid getting sick. NAD noted in its decision that “the net impression of the advertiser’s webpage and product packaging-from the language of the express claims, the list of ingredients on the front of the label, and the absence of other statements or imagery that imply that the product as a whole has been tested-reasonably conveys the accurate and truthful message that the advertiser’s claims are predicated on the supplement’s individual ingredients and not on clinical testing on the Kids Mighty Immunity product itself.”įollowing its review of the evidence in the record, NAD concluded that the evidence presented was sufficiently reliable to substantiate the advertiser’s claims. The advertiser further offered evidence regarding the traditional use of elderberries for general health and wellness. As such, the advertiser supported its claims with ingredient studies for vitamin C, D, zinc and Wellmune beta glucan yeast. The advertiser maintained that the intended and reasonable take away message of its immunity claims is that the ingredients in Kids Mighty Immunity promote general wellness through the support of the immune system. The relevant portions of the website contain no other visuals besides a picture of the product packaging. ![]() The Kids Mighty Immune product packaging is red and orange with a similarly color-themed cartoon moose. The challenged claims appeared on the advertiser’s website and on the side of the product packaging. The front of the product packaging, under the product name “Kids Mighty Immunity” lists in bold large print the ingredients (Wellmune, Acerola Cherry, Elderberry and Zinc) that comprise Kids Mighty Immunity. An essential mineral that helps keep immune cells functioning in tip-top shape.” ![]() “Elderberry. Respect your elders-this super food has been used for centuries to support the immune systems.” These beta glucans support immune health by helping to promote built-in cellular defense mechanisms.” ![]() ![]() “Formulated to help support little immune systems in the biggest way to help keep kids healthy and happy year-round.” The claims at issue were challenged by the Council for Responsible Nutrition as part of an ongoing initiative to expand NAD’s review of advertising claims for dietary supplements.ĬRN challenged express claims that included: It is administered by the Council of Better Business Bureaus. NAD is an investigative unit of the advertising industry’s system of self-regulation. The National Advertising Division has determined that Olly Public Benefit Company can support challenged claims for the company’s Kids Mighty Immunity Supplement, including the claim “formulated to help support little immune systems in the biggest way to help keep kids healthy and happy year-round.”
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